Role

• Identify Challenges that the brand is facing.

• Strategize the approach to solve the problems along with the other team members

• Designing the Campaigns and Social Media Creatives

Challenges

• Low online visibility in a competitive market

• Optimize ad spend to achieve better ROAS

• Need to increase foot traffic and online conversions

• Enhance customer engagement and brand recall

Approach

• Targeted Audience Segmentation - Defined high-intent customer personas, focusing on individuals interested in dairy and bakery products, including families, health-conscious consumers, and dessert lovers.

  Implemented retargeting campaigns for users who engaged with the brand’s content, visited the website, or abandoned their carts

  
  

• Engaging Creatives - Designed carousel, video, and static ads showcasing best-selling dairy and bakery items, emphasizing freshness and quality.

  Storytelling techniques to create emotional connections, highlighting nostalgia, tradition, and indulgence in every bite.

  
  

• A/B Testing & Optimization - Tested various ad formats, messaging styles, and CTAs to determine the most engaging content.

  Optimized campaigns based on performance data, ensuring higher conversion rates and lower acquisition costs.