Project details
Client:
Padme Hum - Premium Ceramic Studio | Singapore, Dubai & India
Tool:
Adobe Indesign, Canva Pro, Gemini, ChatGPT
Building Digital Presence, Sales Growth and Brand Recognition for a Handcrafted Ceramic Studio
My Role
Brand strategy planning
Social media creatives, reels, Google & Meta Ads design
Website UI/UX revamp
Identifying art, design, and festival opportunities for the brand
Brand Overview
Padme Hum India is a handcrafted ceramic studio creating pots, vases, tiles, lampshades, leaf plates, oil diffusers, and décor pieces. The brand began in Singapore with a women empowerment vision and has since expanded to India and Dubai.
Padme Hum has also been recognised as a Top 500 SME Singapore 2022, awarded Best Run Woman Business in Singapore by P&G and UN Women’s Network in 2019, and selected as a Curated Member of UN WE Connect Singapore.
The Challenge
Low online presence
Zero online sales
Limited product-led storytelling
Inconsistent brand communication
Website experience needed improvement
Limited visibility in design, art, and lifestyle spaces
No clear digital journey from discovery to purchaseApproach
Strategic Approach
The visual and content direction focused on:
Handmade ceramics
Women-led craftsmanship
Product beauty and functionality
Home décor and gifting relevance
Behind-the-scenes ceramic-making process
A calm, premium, and earthy brand language
Alongside digital growth, we also worked on strengthening the brand’s offline recognition by applying to relevant art festivals, design showcases, exhibitions, and creative platforms. This helped Padme Hum move beyond social media and gain credibility in the wider art, craft, and lifestyle ecosystem.
The approach also supported opportunities for recognition and publication in premium design and lifestyle platforms, including magazines such as Four Magazine.
Results
The digital and design-led execution helped Padme Hum India move from low online visibility to measurable sales growth and stronger brand recognition.
Key results achieved:
₹24.76L net revenue generated
497 total orders recorded
₹4,982 overall average order value
Best sales month: January 2026 with ₹4.81L gross sales
Lowest sales month: September 2025 with ₹1.66L gross sales
Strong sales spikes were seen in October 2025 and January 2026
AOV peaked in February 2026, showing stronger basket value despite lower order volume
Returning customer share improved steadily, reaching its strongest level in April 2026
Discount-led campaigns in January and April supported revenue growth and customer conversion
Improved brand visibility across digital, print, art, design, and exhibition platforms
